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Where, when and how you invest in emerging markets is critical to successful investment performance. Emerging markets embody more than 80 countries and include equity, debt and currency investment opportunities. We have developed a globally unique investment approach which helps us manage one of the world’s top performing global emerging market funds.
We approach investment in global emerging markets from a different perspective. No one investment manager is able to consider the more than 25,000 securities available. For this reason the majority of emerging market funds underperform their benchmarks. We know through experience that traditional investment approaches often disappoint. We use Strategic Asset Allocation to enhance performance.
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We discussed our unique investment approach in a Financial Times article. This approach, which we call our Emerging World Strategy, starts with balancing quantitative and qualitative analysis to consider both top-down and bottom-up performance drivers. By considering the different investment approaches and experience of numerous emerging market managers we aim to strategically select funds appropriate for current market conditions. Our strategy is multi-asset class and can include emerging market funds that manage: equities; bonds; currencies; long only; and long\short strategies. Our strategy is designed to be performance driven and aims to achieve absolute annual returns regardless of market conditions. We are seeking superior risk-adjusted returns in emerging markets. Our strategic asset allocation and specialist fund selection is used to enhance performance and exploit inefficiencies that exist in emerging markets.
We are different to other emerging market managers. We have the ability to invest anywhere in emerging markets by exploiting multiple specialists managers and investing in their funds. Our specialist emerging market investment experience, developed over 20 years, provides a greater understanding of these markets and the different investment opportunities that are available. We are an independent company which avoids conflicts of interest and bias. Our Emerging World Strategy exploits a unique combination of opportunities.
Our multi-asset class fund of funds approach provide us with the diversification choices and global resources that we believe are necessary in emerging markets and could represent one of the largest and most experienced emerging investment teams in the world. With changes in the investment world, there are many managers we may have worked with or against in the past, who are now running funds that may be suitable for our strategy. Furthermore our established contacts in the broker and institutional markets can provide information on other interesting fund managers.
Our Emerging World Strategy also helps us manage emerging market risks. We believe diversification choices provide one of the best risk management tools for emerging markets. By having the ability to consider the full universe of investment opportunities in emerging markets we can increase our diversification possibilities. Our strategy is also designed to increase overall manager and exposure diversification. This can diversify both the sources of risk and return. The diversification we achieve in our strategy can help dilute the overall impact of emerging market re-pricings. We believe such events are a characteristic of cyclical emerging markets. Our Emerging World Strategy is designed to increase overall diversification. Through Strategic Asset Allocation and specialist fund selection we believe we can deliver one of the best risk-adjusted returns in emerging markets.
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